Hello I am Trevor Smith.

My work-life purpose is to 'Inspire people to develop the attitude, knowledge, skills and build the habits they need to be healthy, happy and successful'.

 

For over 30 years, I've worked at the intersection of business performance and human psychology — helping leaders and organisations close the gap between what people know and what they actually do.

 

My path here wasn't conventional. I started in sports science and sport psychology, studying and coaching what actually drives people to change behaviour under pressure — not just what they intend to do, but what they do. That grounding shaped everything that followed. I went on to complete an MBA, which gave me the business fluency to sit at the leadership table — but it's the combination of the two that defines how I work: I understand the commercial pressures leaders face, and I understand the psychology that determines whether change actually sticks.

 

In the last 10 years I've held global leadership development roles inside international companies, Novartis, MSD/Merck, Novanta, leading leadership strategy at scale. I've also spent much of my career as an external facilitator, brought in by organisations to design and deliver leadership and behaviour change programmes where an outside perspective was needed. That dual vantage point — having sat inside the business, and having been the outside expert brought in to shift it — is something few people in this field can offer.